Zara removes TRF section from online site and apps
PUBLISHED to day Jan 28, 2020
Inditex’s largest brand Zara has, once again, evolved the way it presents its fashion offer. Coinciding with the launch of new updates to the website, the chain has removed the TRF section from the platform. The category, previously known as Trafaluc and dedicated to the brand's younger and more affordable options, disappeared from the app several months ago.
It follows a series of aesthetic changes at the fast-fashion label in recent months. In addition to introducing a new logo in January last year, Zara has spent the past few months reorganising its concepts. This included integrating Zara Home into the main Zara website, boosting the SRPLS military-inspired collection, and expanding the fragrance category in collaboration with perfume specialist Jo Malone. Meanwhile, the retailer is experimenting with customisation via a new Edited collection.
Compared with other Inditex brands, Zara continues to deliver the highest sales numbers. Revenues at the brand grew 7.3% to 8.89 billion euros in the first half of the year, accounting for nearly 70% of the group’s total global turnover. In the third quarter, the group chaired by Pablo Isla increased sales by 7.5% to 19.82 billion euros.