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The Weekly Closeout: Crocs enters sock market and Target's latest collab

Retail dive

https://www.retaildive.com/news/the-weekly-closeout-crocs-takes-on-the-sock-market-and-targets-latest-col/604184/

The footwear brand is actually encouraging people to wear socks with its well-known clogs, while the big-box retailer rolls out another design partnership.




It's been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we're still thinking about. From Dick's sustainability goals to how retail's reacting to the delta variant, here's our closeout for the week. What you may have missed

Dick's releases a sustainable mission for its Public Lands concept The latest news out of Dick's is the retailer's annual "Purpose Playbook," which includes goals around sustainability and diversity. This year, the sporting goods retailer highlighted that it will reduce greenhouse gas emissions by 30% by 2030. It also shed some light on the upcoming Public Lands concept. That new store format, which focuses on the outdoors, will donate 1% of both in-store and online sales to conserve and increase access to public lands. The company also laid out goals to increase BIPOC representation in leadership roles by 30% and grow the number of women in store leadership positions to 40% by 2025. Also out of Dick's this week — because the retailer is always up to something these days — is a new ad focused around the Olympics. Dubbed "There She Is," the ad follows female athletes as they train and compete, all while the song "Miss America" plays in the background. The ad is meant to "champion girls and women in sport," according to details emailed to Retail Dive, and it also seems to be an attempt to redefine what it means to be an ideal American woman. Target's latest collaboration is with Christian Robinson Target announced its latest design partnership this week with children's book author Christian Robinson for a limited-edition collection. It will feature over 70 items in various categories like home, apparel, and books for kids and babies. Christian Robinson for Target products will be available at Target stores and online starting Aug. 15. The collection includes items like rugs, wall art, sweatshirts and bedding — most of which are under $25. Target has previously partnered with a number of designers for exclusive products, including Jungalow founder Justina Blakeney, and fashion designers Christopher John Rogers and Alexis Barbara Isaias.

Walmart to cover cost of tuition and books for employees Walmart — the country's largest private employer — earlier this week committed to covering the cost of tuition and books for associates through its Live Better U program. The program, which launched in 2018, offered 50 programs for associates and cost $1 a day. With Tuesday's announcement, Walmart has eliminated that fee, making 1.5 million part-time and full-time Walmart and Sam's Club employees eligible to pursue college degrees or learn trade skills "without the burden of education debt," the company said. The mass merchant also announced it has added four academic partners, bringing its total to 10. "We are creating a path of opportunity for our associates to grow their careers at Walmart, so they can continue to build better lives for themselves and their families," said Lorraine Stomski, senior vice president of learning and leadership at Walmart. "This investment is another way we can support our associates to pursue their passion and purpose while removing the barriers that too often keep adult working learners from obtaining degrees." The company said over 52,000 associates have participated in its education program and 8,000 have graduated.

Not only did Dolly Parton help fund the Moderna vaccine, she's trying to make us smell better when we work our 9 to 5s. Parton this week announced her first venture into fragrance in partnership with Scent Beauty. The new product is called Scent from Above because Parton loves puns and is a queen and don't debate her on it because she is a living legend. The scent contains notes of peony blossoms, jasmine, vanilla, sandalwood, musk and patchouli.

"I call my Dolly perfume 'Scent from Above' because it is excellently heavenly. I hope you feel as blessed and as pretty as I do when you wear it," said Parton in a statement. HSN exclusively launched the fragrance on Wednesday, but a release to mass market retailers will follow. Additional products including a body cream are to come.

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