The Biggest Quarantine Fashion Trends of 2020

Even through lockdown and quarantine procedures, consumer resilience proved strong with these eight quarantine fashion trends.

By Luis Campuzano and Andrew Shang and Emily Mercer on December 23, 2020 wwd


Reebok x Victoria Beckham Courtesy photo All products and services featured are independently chosen by editors. However, WWD may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. While joyful fashion was the standout trend on the spring 2021 runways, everyday fashion trends reflected our lockdown reality a little differently. Beginning in March, activewear saw high sales as people early into lockdown had energy for at-home workouts in place of gym memberships and studio classes. Simultaneously, there was a rise in cozy loungewear for home. As the months went by and companies extended remote working, wearing a nice top and earrings livened up Zoom meetings and digital events, while the rise of cottage dresses and sharing shirts with partners and roommates made getting dressed a little easier. For the brief moments when restaurants were able to operate outdoor dining, both statement and functional outerwear was one of the few opportunities to show off some style, in addition to supporting local businesses. Here, a chronological breakdown of the top quarantine fashion trends of 2020. 1. Activewear Whether streaming dance classes, hitting the Peloton or picking up some new weights, workout attire (and accompanying gear) was one of the biggest fashion trends of the year. Intermix Active’s Nylora Ribbed Bodysuit Lululemon The Yoga Kit 2. Cozy Dressing As a reflection of the times, brands and consumers alike are no longer forgoing comfort for style and have instead found a way to make both a priority. Emerging Designers’ Favorite Holiday Memories Vince French Terry Half-Zip and Jogger Braindead Runners Jacket CDLP Home Robe 3. Zoom Tops Let your top stand out in those Zoom meetings while wearing sweatpants (or less) below. Lafayette 148 Shimmering Sequins Blouse Heron Preston Reflex Shirt 4. Swimwear for Men With many having access to pools during quarantine, and others flocking to beach destinations, a graphic swimsuit is the perfect choice when opting to stay at a safe distance and turn heads at the same time. Frescobol Carioca Classic Swim Shorts in Ipanema Print Orlebar Brown Setter Island Divers Cloud White Shorter-Length Swim Shorts 5. House Dresses One of the more specific trends of the year, house dresses, or nap dresses, offered easy dressing while living out that Cottagecore fantasy. Christy Dawn Rumi Dress Doen Nightgown 6. His/Hers Shirting Living with a partner? Take a chance on each other’s wardrobes. Dunhill Striped Zip Shirt Common Odds Verda Shirt 7. Coats for Outdoor Dining Obsessed with The Undoing? Try some of these statement, performance and stylish outerwear options for when it’s safe to dine outdoors again. Caalo Reversible Convertible Down Coat Saint Laurent Single Breasted Overcoat Alpha Industries Cropped Sherpa Utility Jacket 8. Shop Small Now more than ever, it’s a great time to support independent businesses that also happen to design sustainably.

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