Reebok’s Wants Women to Be ‘Unapologetically You’ with Latest Activewear Launch
Reebok has unveiled the latest version of its women’s apparel collection geared toward those who want to stand out and feel great regardless of whether they are working out or lounging around the house.
This second installment of the “Unapologetically You” collection features both performance and lifestyle pieces designed to celebrate self-expression with bold, dynamic and powerful styles that incorporate a hint of playfulness.
The collection includes three centerpieces now available on Reebok.com. The first item, the lower-impact Studio Mesh Sports Bra, combines bandeau styling and a mesh overlay with thick straps for comfort when working out.
Reebok also is launching the Lux Racer Sports Bra for medium-to-high-impact activities, which includes a mesh keyhole racerback and is made of sweat-wicking fabric to help wearers stay cool and dry. The Lux Racer is available in hyper purple, black and white.
The collection also includes a Shiny Woven Jacket and Pant, a modern take on a retro track suit, now available in forest green and black. Inspired by vintage design, the jacket and pant are made of lightweight woven fabric that features a soft sheen on the sleeves, shoulders and hood. The loose cut is designed to be comfortable for everyday wear.
“We all have layers that make us the unique individuals we are,” said Barbara Ebersberger, vice president of Apparel at Reebok. “Unapologetically You aims to celebrate the individuality of each person by offering a variety of versatile pieces that they can mix and match to express their own unique style.”
This Unapologetically You capsule also incorporates Reebok’s “Beyond the Sweat” technology in the upcoming Beyond the Sweat Crop and Beyond the Sweat Leggings offerings.
New for this season, this technology is moisture repellant on the interior and water repellent on the exterior, moving sweat away from the body and through the fabric undetected. The result is designed to significantly decrease visible sweat, so wearers don’t compromise their style.
The majority of the Unapologetically You collection is globally available now in women’s sizes up to 4X on Reebok.com. The Beyond the Sweat Crop and Beyond the Sweat Leggings will be available beginning March 1 on Reebok.com.
The first “Unapologetically You” series included a launch of various tank tops, crop tops, sports bras, leggings, pants and even select Club C and Zig Kinetica shoes.
Reebok’s launch is part of a tie-in with the social justice movement Health at Every Size (HAES), a weight-inclusive approach to health supported by the Association for Size Diversity and Health, an international non-profit organization with a mission to promote size acceptance.
The movement is guided by five principles: weight inclusivity, health enhancement, eating for well-being, respectful care and life-enhancing movement. By integrating HAES into its own product offering, Reebok aims to share the message: “Wear what makes you feel great.”