• Sourcing Journal

H&M Launches ‘Blank Staples’ for Wholesale Clients

Creatives looking for a blank canvas to showcase their personal designs or rep their business ventures can now count H&M as a partner.



On Tuesday, the Swedish fast fashion firm launched Blank Staples Wholesale, a program that allows for the bulk purchase of the brand’s premium quality basic range of streetwear, which debuted in September. Long and short-sleeve T-shirts, sweatshirts and hoodies made from 100 percent organic or recycled cotton are now available in runs up to 120 pieces, H&M said. In modern color ways including staples like black and cream, beige, gray and lilac, the line’s garments are finished with their own blank labels, ripe for customization. Pieces range in price from $17.99-$39.99, and shoppers will receive a 15 percent discount on orders of three or more garments in the same size and color.


According to H&M, the new purchasing format allows designers, artists, businesses and entrepreneurs to buy these wardrobe staples in bulk as canvasses for their own collections and projects. Available on HM.com, customers can purchase additional materials like fabric pens, iron-on stickers, tie-dye sets, embroidery, screen and digital printing tools on the site as well.


To kick off the launch, H&M has teamed up with three creatives to showcase the ways in which individuals can customize their own wares through the program. Chainstitch, a custom embroidery startup, houseplant and streetwear brand Plant Man P, and Los Angeles-based eatery Tacos 1986 were selected based on their unique perspectives, and were gifted a bulk order of Blanks Staples products to style. “These collaborations are examples and a source of inspiration to show the many possibilities of using the Blanks Staples’ Wholesale model to inspire other artists and businesses,” H&M said.

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