Gymshark to open first US distribution center in California
Fast-growing UK-based athletic wear brand Gymshark has announced that it will open its first U.S. distribution center in Rialto, California, in July 2021 – the next step in its ongoing expansion plans for North America.'
Developed in partnership with e-commerce solutions provider Radial, the distribution center will build on Gymshark’s existing North American operations in Mississauga, Canada. The brand plans to open another two centers on the east coast later in the year. According to the company, the new fulfillment sites will allow Gymshark to reach most U.S. customers within three days and will also improve the return process, all of which will give the brand a competitive edge in an increasingly dynamic fitness wear market.
At its new Rialto fulfillment center, Gymshark will leverage Radial Order Management (ROM) and transportation services, in order to drive inventory optimization and returns processing, as well as customer data and analytics. “Gymshark’s top priority is our customer and ensuring that they have an exceptional experience from their first visit to our site,” explained Gymshark’s general manager of North America, Henry Spear, in a release. “In order to deliver on this customer proposition and support our tremendous growth in the U.S., we looked to expand our distribution network in order to bring speed and ease to each order,” added Spear. “In selecting a partner, Radial’s commitment to excellence and people-focused culture aligned closely with Gymshark’s values, making them a natural choice.” Gymshark has experienced rapid growth in recent years, especially in its direct-to-consumer business. In 2020, Radial processed approximately 950,000 units for the brand at its Mississauga location, with some 360,000 units being shipped during the holiday season alone. Looking forward, Gymshark expects to see high double-digit growth in the U.S. over the next few years.