Nordstrom gets into the secondhand business
Kristopher Fraser | Thursday, January 30 2020
Nordstrom is getting into the resale market by selling secondhand luxury goods at their new New York City flagship store. Called "See You Tomorrow", Nordstrom's new shop-in-shop will offer brands including Thom Browne, Burberry, Isabel Marant, and Off-White. The new resale service will have a six-month run with the potential to be extended.
Nordstrom is now poised to compete with The Real Real and Vestiaire Collective for a piece of the 28 billion dollar resale market. Nordstrom can also now go head-to-head with department store competitor Neiman Marcus, which acquired resale company Fashionphile last year.
Nordstrom will be stocking See You Tomorrow with merchandise from their returns and damaged goods, with pricing, fulfillment, cleaning, and processing handled by resell program innovator Yerdle. This is a very sustainable effort on Nordstrom's part as they attempt to join fashion's effort to go more eco-friendly.
photo: via Nordstrom.com