Patagonia switches petroleum-based inks for algae
Sustainability advocate Patagonia has teamed up with Colorado-based design agency Cast Iron to create sustainable printed materials, using algae offset ink as a substitute for petroleum-based inks from Living Ink. The ink is made from a by-product from algae that’s been grown for spirulina, ensuring a waste-free design circle.
Cast Iron Design has paired the ink with uncoated kraft-tone paper for a sustainable and nature-inspired surface. The booklet works as a city guide to Boulder, highlighting hiking trails and local wildlife to encourage people to explore the outdoors. Though the ink isn’t yet available commercially, the agency hopes that by continuing to use it, it will take it closer to full-market availability.
Cos to take rental market to China
H&M-owned Cos has become the latest brand to move into the rental market. Partnering with Chinese subscription-based rental programme YCloset, the brand is trialling the market on an initial three-month basis. Working on a monthly fee rather than a one-off rental cost, YCloset offers a more affordable rental option to its 15 million subscribers.
The move signals the brand's aim to explore new business models and the circular economy. Cos believes the quality of its items and its design ethos of longevity will lend itself to the rental system.
Reebok optimises the power of plants
Reebok has announced its latest innovation in sustainable footwear with the Forever Floatride Grow performance shoe. The vegan style replaces traditional sneaker materials with natural alternatives, including castor bean oil, eucalyptus tree, algae and natural rubber. A neutral colour palette cements the style's natural aesthetic.
The shoe follows the brand's Cotton + Corn vegan collection, which marked Reebok's first move into sustainable footwear. The plant-based protein market is currently valued at $12.1bn and is set to reach $27.9bn by 2025.