• Just STyle/ By Beth Wright

PVH outlines new forest protection policy

Apparel giant PVH Corp has launched a new Forest Protection Policy as part of a bid to move away from forest fibre in its packaging and viscose supply chains.

PVH, which owns the Tommy Hilfiger and Calvin Klein brands, has also made a formal commitment to both the CanopyStyle and Pack4Good initiatives from environmental not-for-profit Canopy.

CanopyStyle encourages fashion brands and retailers to eliminate the use of trees from ancient and endangered forests in their rayon/viscose supply chains, while Pack4Good aims to transform the impacts of the global packaging supply chain on forests.

PVH's Forest Protection Policy builds on an existing target to sustainably source all viscose by 2025. It commits the company to:

  • Purchase paper products certified as sourced from responsibly managed forests and made with a minimum of 50% post-consumer waste or recycled content.

  • Reduce overall packaging and achieve a minimum of 50% recycled content by 2022.

  • Eliminate the sourcing of wood-derived materials from ancient and endangered forests, meeting the 2022 target timeline of the Pack4Good initiative.

  • Meet the CanopyStyle timeline to eliminate ancient and endangered forests fibre from their viscose fabrics by the end of 2020.

  • Adopt "next generation solutions" as they become commercially available, including agricultural residues in packaging and recycled textiles in their fabrics.

  • Help advance landscape-level conservation in high carbon value and bio-diverse forests.

"As one of the largest apparel companies in the world, PVH is committed to incorporating environmentally responsible practices into all of our business activities and working to preserve and protect the planet's ecosystems," says Marissa Pagnani McGowan, senior vice president, corporate responsibility at PVH.

The apparel company's Forest Protection Policy expands on its Forward Fashion Corporate Responsibility strategy which was launched in May.


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