• Just Style/ By By Hannah Abdulla

Nike to stop selling products on Amazon

Nike has confirmed it will no longer be directly selling its products through online platform Amazon.com.

The move, which sees the end of a pilot programme that began in 2017, comes amid an overhaul of Nike's retail strategy where it plans to grow its online presence.

In a comment to just-style, a spokesperson for Nike said: "As part of Nike's focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail.

"We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.

"We will continue to partner with Amazon Web Services to power a suite of services on Nike.com and within Nike's ecosystem of apps (Nike app, NTC, NRC and SNKRS)."

Last month the group hired ex-eBay exec John Donahoe as its new CEO. Analysts said his skill set and rich experience will directly address Nike's digital transformation and help the company to become more responsive to digital trends.

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