H&M Group restores garments for new collection
Swedish apparel giant H&M Group has partnered with the Renewal Workshop to develop a collection consisting of former unsellable clothing items that have been mended and brought back to the assortment.
Launched today (4 September), the 'Restore' collection consists of restored pieces that have been sourced from its COS brand supply-chain or returned by customers. The selected items have been mended and cleaned by The Renewal Workshop making them suitable to sell again.
In addition, using impact data collected from a third party, H&M can monitor exactly how much water, Co2 and energy it saves by "rescuing these products." This information will also be displayed in the stores where the collection is sold.
"The 'Restore' collection is an important test to stretch our thinking around new business models for a circular economy," says Laura Coppen, circular/sustainable business development at The Laboratory, H&M Group's innovation arm. "We have a big responsibility with the scale and impact we currently have on the environment and this test is one example of many where we are exploring new solutions. It is essential we ideate new solutions for a lower impact on our environment whilst offering customers quality, beautiful products that last."
By taking care of existing garments, H&M wants to extend the lifespan of its products and make use of what would otherwise be considered as excess products.
"Working towards our sustainability commitment and our vision to become fully circular, this test collection demonstrates H&M Group's journey to explore new business models to become even more sustainable and lower our impact on the environment," the company adds.
It adds that the cleaning process for the items in the collection uses state-of-the-art waterless technology, which saves water and leaves no water contaminated.
The Restore collection is available exclusively in three COS stores located in Berlin, Stockholm and Utrecht.