Girlfriend Collective launches circular apparel sourcing platform
Robyn Turk | Tuesday, August 20 2019
Sustainable activewear brand Girlfriend Collective has introduced a new apparel sourcing platform. The first of its kind for the activewear industry, the circular sourcing platform is designed to reduce textile waste.
Called "Recycle. Reuse. ReGirlfriend.," Girlfriend Collective's new platform upcycles the old Compressive leggings, bras and shorts from the brand as well as recycled single-use plastics to be made into new pieces. Customers are encouraged to send in their old Compressive pieces in exchange for 15 dollars of store credit for future purchases.
Girlfriend Collective is working closely with a partner facility in North Carolina to launch Recycle. Reuse. ReGirlfriend.
“Closing the loop and making your pieces completely renewable is the holy grail for clothing — we believe this is the future,” Quang Dinh, co-founder of Girlfriend Collective, said in a statement.
“We want to upcycle water bottles and recycle clothes. We upcycle single-use water bottles into clothing you can reuse and wear for years — now we’re going to be able to recycle that clothing into new clothes.”