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On your marks: colourful MSGM to target activewear with spring line


Italian fashion brand-of-the-moment MSGM is hitting the activewear trail next spring.

It will be founder and creative director Massimo Giorgetti’s first venture into activewear, covering sports, training, and leisure. The colourful (pinks, blues, neon yellows and limes) sportswear line is launching globally in February with a range of tops, leggings, T-shirts and sweatshirts.

MSGM’s Instagram account teased out the launch as the label celebrated its 10th anniversary last month, highlighted by a Spring/Summer 2020 show at Pitti Immagine Uomo in Florence.

The announcement also follows the launch of its intimates collection for men and women, unveiled earlier this year.


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