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Balmain creates capsule collection for newborns


You're never too young to start wearing Balmain, it seems. The French fashion house has announced the launch of a mini-collection for newborns for the spring/summer 2020 season, landing in stores and online via the label's e-store.

While men, women and kids can already step out in Balmain designs, the fashion house is reaching out to an even younger audience with a new capsule specially designed for newborns. Each piece in this mini-collection builds on the signature codes and patterns of the famous fashion house, helmed by creative director, Olivier Rousteing, while also highlighting the label's updated logo and recently introduced monogram. The French designer's beloved marinière sailor stripes, plus black-and-white patterns also feature in the capsule. Collection highlights include rompers, tops, hoodies, joggers, socks, caps and bibs for the very youngest of Balmain Army recruits. The capsule will be sold in stores and online via the Balmain e-store.

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