Men’s Brand Taylor Stitch is Expanding Sustainable Fashion Through Circularity
Men’s brand Taylor Stitch is remaking its worn apparel to advance circularity. Launched on the company’s website Tuesday, the new program, called Restitch, gives Taylor Stitch garments a second life, and as the company noted, keeps used product from piling up in landfills.The tagline for Restitch on the brand’s site says, “From slightly used to never worn, find Taylor Stitch products that have been cleaned and repaired and are now good as new.” There’s also a smaller, special collection called Vintage, for items that have been rebuilt. Apparel items from the Vintage collection are a “couple of years old and/or made from limited materials,” the company notes.Customers who want to partake in the Restitch take-back program can download a shipping label online or visit a Taylor Stitch retail store to drop off their used apparel. In turn, they receive credits that can be used toward new Taylor Stitch merchandise.
Restitch is working with Yerdle, an end-to-end technology and logistics resale platform, to sell the remade merchandise. Yerdle has helped brands like Patagonia, Eileen Fisher and REI each create resale programs that have helped advance the circular economy. “Eighty-five percent of all apparel ends up in landfills, including what is donated. One hundred percent has the ability to be recycled or upcycled,” Michael Maher, Taylor Stitch chief executive officer and co-founder, said. “Through Restitch, and our partnership with Yerdle, we prove there is no end of life, only end of use.”
Taylor Stitch has already completed a pilot for the program. It reached out to its customers, and received nearly 1,500 apparel items across outerwear, denim, shirting, knits, footwear and accessories for the rebuilding program. The team selected 42 pieces for its first ever Vintage Collection, while many of the other items will be resold as restitched apparel. Price points for the Vintage line range from $25 for a thermal waffle knit henley, $65 for a remade railroad stripe utility shirt, $200 for a jacket, and as high as $275 for a vintage Kuroki Mills Indigo Selvage denim jean, 15 oz. weight.
For the regular Restitch line, the price range depends on the condition, which includes options like ‘good as new,’ ‘lightly worn’ and ‘well worn.’ Because availability is dependent on what gets sent back, not all options are available for each listing. In the case of an army jacket featuring an Oxford styling, the well worn option was $47.04, the lightly worn at $52.92 and the good as new was priced at $58.80.
The rationale behind Restitch, according to Taylor Stitch, is that by rebuilding apparel items for resale, the company can reduce its carbon, waste and water footprint.
According to data from Restitch, the average American throws out roughly 80 pounds of clothing per year. Over the course of the two-month pilot, Restitch collected more than 600 pairs of pants, saving over 1 million gallons of water. During the same time period, the program collected upward of 500 shirts, diverting more than 2,400 kilograms of carbon dioxide, the company noted. “Restitch is a powerful example of how a brand can embrace sustainability while simultaneously creating unique, coveted items for their customers,” Yerdle CEO Andy Ruben, said. Taylor Stitch was founded 11 years ago and is based in San Francisco. While mostly self-funded, the company did raise a small amount of capital from a strategic Japanese partner to support its Japanese operations.