• Business of fashion

Primark Profitability to Grow as Retailer Reduces Markdowns


The budget fashion retailer has grown steadily outside of the UK with expansion into the US, where it cited strong demand at a recently opened outlet in Brooklyn.

LONDON, United Kingdom — Budget fashion retailer Primark, owned by Associated British Foods Plc, expects its profitability to grow this year as it reduces markdowns and reins in inventories.

The company, which also produces sugar and groceries, kept its full-year expectation for operating profit unchanged but said the margin will be a little bit ahead of last year after a strong first half.

Key Insights

Primark has grown steadily outside of the UK with expansion into the US, where the company cited strong demand at a recently opened outlet in Brooklyn. Growth was driven by new stores in the first half, with comparable sales down 1.5 percent.

The company said it’s reducing clearance sales and keeping inventories under control as consumers snap up new lines. Rivals like H&M have suffered from persistently high stock levels.

As expected, the group’s sugar profits were hit hard by lower prices. The company said the situation should improve for the full year.

Market Reaction

The shares were down 0.5 percent early Wednesday in London. They’ve fallen 3.5 percent over the past year.

By Ellen Milligan and Deirdre Hipwell; editor: Eric Pfanner.


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