Juicy Couture unveils two new childrenswear collections for Spring/Summer 2019
Juicy Couture Girls is set to launch two new Spring/Summer 2019 collections of girls' childrenswear under its Juicy Couture Black Label and Juicy By Juicy Couture label.
A range of what the brand describes as "contemporary, casual sportswear," the Juicy by Juicy Couture kids collection includes a variety of mesh sports tees, a tee dress and a bomber jacket in a variety of bright colors, as well as a sweat dress in cream and red. Pieces are decorated with Juicy logos and fruit prints,. For its newest Juicy Couture Black Label collection, the brand delivered its take on track style for girls, with designs featuring "fruity shades and soft summer neutrals" incorporated into a range of t-shirts, hats, and the brand's classic velour tracksuit sets in pink and black. Both collections are set to launch exclusively in the UK and Europe through the brand’s international license partner Brand Machine Group (BMG). According to Juicy Couture representatives, BMG are working with strategic retail partners and independents to launch the new childrenswear ranges in January of 2019.