Mr Porter unveils Off-White collaboration and exclusive Alanui x Greg Lauren collection
Online luxury menswear retailer Mr Porter has revealed the results of its latest collaborations, announcing the launch of exclusive Off-White product and a collection signed by Milanese label Alanui and LA-based Greg Lauren.
Mr Porter and Off-White have teamed up to create a velour tracksuit inspired by the New York skate scene. The black jacket and sweatpant set features yellow accents as well as the streetwear brand’s logo, and its release follows the launch of another 21 Off-White pieces on Mr Porter. Both the jacket and the pants are priced at $665 each. The other most recent arrival at Mr Porter is a collection designed by Alanui’s founding siblings, Carlotta and Nicolò, in collaboration with Greg Lauren, and takes the form of an eight-piece capsule reflecting the designers’ shared passion for the American West. The pieces channel a deconstructed aesthetic and include a hoodie in denim and cashmere, a pair of jogging pants and a shawl-collar denim-trimmed cardigan – a signature Alanui style. The limited-edition collection, priced from $2,865 to $6,490, will be available to purchase exclusively at Mr Porter until the end of November, when it will also be rolled out in Barneys, Neiman Marcus and Maxfield. Known for its relaxed knitwear pieces made from Italian cashmere, Alanui was founded in 2016. The partnership with Lauren is the brand’s first collaboration. Mr Porter was launched as the menswear counterpart to Net-A-Porter in 2011 and has since established itself as a leading online retailer of luxury men’s fashion, currently delivering to 170 countries. These latest collaborations are the continuation of a strategy betting heavily on exclusive creative partnerships with major brands, which, this month alone, has seen the e-commerce platform team up with the likes of luxury Swiss watch brand Roger Dubois and Japanese menswear label Visvim. Both the Off-White tracksuit and the Alanui x Greg Lauren capsule collection are now available exclusively on the Mr Porter e-commerce website.