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Old Navy opens 'plus' counters across 75 stores

Old Navy is introducing a new way to shop its 'Plus' collection. The apparel and accessories brand announced on Monday that it will roll out the online-only collection into 75 stores.

The new in-store offering will give customers a physical touchpoint to experience the specialty line, as well as give customers the option to order the Plus line from any store and receive free shipping. The new dedicated Plus shops will live on the women’s floor and will have Plus-specific mannequins, marketing photography and signage. The retailer has carried extended sizes ever since the brand’s inception in 1994, but has done a lot to improve the collection since. In fact, the specialty Plus collection isn’t just larger sizes of the brand’s mainline (which goes up to size 20), but is instead specifically designed to flatter curves and ensure ease of movement through design and fabric innovation. The Gap Inc.-owned brand has long been committed to diversity and inclusion, offering one of the broadest size ranges in the industry with over 200 sizes across divisions. Most recently, the brand launched the “Size Yes” campaign, which is dedicated to celebrating its inclusive size proposition. “Here at Old Navy, we believe in the democracy of style. Fashion is personal, and your clothing should make you feel confident,” said Sonia Syngal, Old Navy President & CEO, in a news statement. “That’s why we launched "Size Yes” this year — because everyone deserves great style in their size whenever, wherever, however they want it.” The Plus specialty collection is offered in sizes 16-30 and 1x-4x. Old Navy has more than 1,000 stores around the world.

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