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Puma and Tinycottons join forces for colorful kids' sportswear

Puma and Tinycottons have teamed up for a fun, food-themed collection for children, with sneakers and apparel for babies, toddlers and grade schoolers. The collection is to go on sale on August 15.

Sporty, fun-loving, and colorful are the watchwords for the latest collaboration from Puma and Spanish brand Tinycottons, which has been lauded for its colorful, quirky prints as well as its environmentally-friendly and fair trade practices. For this latest joint effort, the two brands have focused on food-themed motifs -- cherries, crisps, fish-and-chips -- and edible-looking colors. The Puma x Tinycottons footwear collection features reworked versions of Puma classics in three styles -- 'Suede,' 'Puma Platform,' and 'Roma' -- each of which is available in two colors. Styled in pale green or mandarin orange, the Suede sneakers have gingham linings and cherry or 'Fish & Chips' motifs. The leather-upper 'Platform Puma' sneakers, which come in chocolate or thyme green, feature food-themed detachable badges that can be affixed to the shoes' velcro formstrips. Finally, the retro 'Roma' jogger has a nylon upper and suede formstrip, and is available in gold/green and birch white/mandarin versions. As for clothing, the collection features a wide range of T-shirts, tracksuits, tops, hooded sweatshirts and rucksacks with similar food-themed motifs and colors. The 'Puma x Tinycottons' collection will be available worldwide online, and at select stores from August 15.

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