• FashionNetwork

Macy's private brand INC International Concepts launches intimate apparel collection


Macy’s private brand INC International Concepts has released its first inclusively sized women’s lingerie and sleepwear collection, available for purchase now.

The collection includes sleepwear and bodysuits as well as bras and panties, all of which are offered in a wide variety of styles and colors, including black, taupe, bright blue and fuchsia. Panty cuts include thongs, boyshorts and hispters, while bras are available in push-up, full-coverage and demi-bra models, among others. Many pieces incorporate lace or mesh embellishments. The collection is sized with inclusivity in mind, with bras ranging in size from 34A to 44DD, while select sleepwear is available in sizes XS to 3X. “With the new INC International Concepts Intimates Collection, we wanted to create a line that celebrates women and boosts confidence through great undergarments,” explains Cassandra Jones, SVP, Macy’s fashion and digital strategy. “The new collection created for Macy’s allows women to own their femininity while providing them the perfect fit in a wide range of sizes and variety of colors. From sexy lace bralettes, to everyday bras and comfortable sleepwear, INC Intimates will flatter every curve.” INC International Concepts positions itself within Macy’s private label portfolio as an accessible, contemporary brand offering on-trend men’s and womenswear as well as casual pieces and denim. INC’s intimate apparel collection is available to shop now on the Macy’s e-commerce platform, with prices ranging from $9.99 to $47.99.


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