M&S, Next, Primark, Mango latest to ban mohair
Marks & Spencer, Next, Primark and Mango are the latest fashion retailers to ban mohair.
The move follows an investigation into the industry in South Africa by animal rights group PETA, after which Arcadia Group, Inditex, Gap Inc and Hennes & Mauritz (H&M) committed to the ban.
Marks & Spencer, Next, Primark and Mango have become the latest fashion retailers to commit to ensuring their products are mohair-free following an investigation into the industry in South Africa by animal rights group PETA.
The video exposé of the mohair industry in South Africa – the source of more than 50% of the world's mohair – has prompted several big British and international brands to pledge to ban the cruelly obtained material. Most recently Arcadia Group, Inditex, Gap Inc and Hennes & Mauritz (H&M) made the commitment.
The PETA Asia investigation encompassed 12 farms visited in January and February of this year, and revealed workers dragging goats by the horns and legs and lifting them off the floor by the tail, which can break their spines.
PETA US has asked law-enforcement agencies to file charges, as appropriate, for what the group believes are violations of South Africa's Animals Protection Act, 1962. An investigation is now underway, the group says.
"These brands recognise that no jumper or scarf is worth the blood, fear, and cries of gentle baby goats – and all other retailers should, too," says PETA director of corporate projects, Yvonne Taylor. "PETA is reminding shoppers to check clothing labels carefully and to leave any item with mohair in it on the rack."
According to PETA, farmers admitted that after shearing, many goats die from exposure to the cold wind and rain – with around 40,000 reportedly having died of exposure across South Africa in one weekend.
The move follows a similar commitment by brands to ban fur. In the UK, MPs have launched an inquiry following the false labelling of "faux fur" items by major retailers. While San Francisco recently became the first major US city to implement a full ban on the sale of fur.