Reformation Launches Plus-Size with Ali Tate Cutler Collection
On Monday, sustainable fashion company Reformation announced that their new collection will include sizes 0 to 22 and XS to 3XL. This will be the brand's first line that includes a wider range of sizes since launching in 2008.
In a statement that begins with "Sorry it took us so long," Reformation admits this was a move they should have made sooner. "Last year we started receiving a lot of comments on social media and requests from customers for more inclusive sizing," the statement reads. "We agree it's unfair that we only offer clothing to a limited size range and have been working on changing this. We're now happy to be launching a collection with more sizes (0-22). We're super sorry we didn't do it sooner."
The line, aptly titled "The Reformation x Ali Tate Cutler Collection," is in collaboration with plus-size model Ali Tate Cutler, who has worked with the brand in the past. "I have loved clothing as a form of expression since I was a toddler," Ali said in Reformation's statement. "I would always take time poring over possible outfit choices for the day, and put them together in fun and unexpected ways. As I got older I saw that clothes were not only a form of self-expression but also a way to demonstrate self-love. Caring about how you present yourself to the world is caring about yourself too. Taking the time to look and feel great is a way to give love back to yourself."
While the extended sizing is great, especially for a brand that is already ahead in other areas with their sustainability mission, the reaction to both the collection and Ali's involvement has been mixed. On Twitter, one blogger pointed out that Ali was in hot water several years ago over a comment she made on Facebook. "Oh wow, the model who said "I don’t care about people’s health who are fat" now has a plus size line," she claimed.
Another person pointed out that while she was excited about the collection, she didn't see the need to go above and beyond to applaud a limited release. "tfw when both feel resentful for having to celebrate a brand expanding into plus size with an extremely limited collection but also knowing you're going to shop the shit out of it," she wrote.
Of course, there were also some fans who were just excited to see the brand they love offering clothing in their size. As one person wrote, "reformation released a plus size collection so uhhhh goodbye to my savings."
The limited-edition line features tops, dresses, two-piece sets, and bodysuits, all ranging in price from $78-$218. As of last weekend, the full collection is now available online and in stores.