Athleta earns B Corp Certification
Women's activewear retailer Athleta has become one of the largest apparel companies in the world to earn B Corp Certification for its social and environmental performance, accountability and transparency.
The certification from the nonprofit B Lab, aims to create a community of for-profit companies committed to redefining success in business.
"We believe with Athleta's growth comes even greater responsibility to lead as a force for good," said Athleta CEO and president Nancy Green.
"This B Corp Certification accelerates our course forward as a purpose-driven brand, honouring our mission to ignite a community of healthy, confident, active women and girls; and cementing our commitment to environmental sustainability."
Through parent Gap Inc's P.A.C.E. programme and Fair Trade USA the brand supports programmes directly impacting the lives of the majority-female workers creating its apparel.
Additionally, 40% of Athleta apparel is made of recycled and sustainable materials, tracking to its goal of 80% by 2020.
As part of its B Corp Certification, Athleta's corporate charter has been amended to update its purpose to include "creating positive social and environmental impact, taken as a whole, through the products we offer, the treatment of our employees, customers, suppliers, and partners, the marketing of our products and brand, and our engagement with the broader community."
Andy Fyfe, senior growth at B Lab, said: "By Athleta becoming a benefit corporation, it has created a legal commitment to people and the planet. There is a growing impatience with old ways of doing business, and by joining the thousands of benefit corporations formed to date, Athleta is changing the game."
Based in San Francisco, Athleta apparel operates through more than 140 retail stores, a catalogue, and online.