Bon-Ton Promotes Chad Stauffer

Stauffer takes on a new role at Bon-Ton, heading up merchandising, marketing and ecommerce.

Chad Stauffer has been promoted to president of merchandising and marketing at The Bon-Ton Stores Inc.

It’s a new role at the department store company in which Stauffer will have responsibility for the company’s ecommerce strategy as well as merchandising and marketing.

Stauffer is a ten-year veteran of Bon-Ton, most recently serving as executive vice president of merchandising. He was previously senior vice president and general merchandise manager of men’s, children’s and home, and prior to that group vice president of private brand strategic planning and product development for men’s and children’s. Earlier in his career, Stauffer worked at Belk, Sports Authority, Kohl’s, J.C. Penney, and May Department Stores.

“We are confident that, in this newly created role, Chad will drive continued execution of our merchandising and marketing strategies as our broader management team remains focused on our comprehensive turnaround plan to drive improved performance and establish a sustainable capital structure that will help us succeed long term,” said Bill Tracy, Bon-Ton’s president and chief executive officer.

Bon-Ton Stores Inc, based in York, Pa. and Milwaukee, operates 260 stores under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.

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