Nautica introduces Lil Yachty by Nautica
Nautica has rolled out The Lil Yachty Collection by Nautica, an exclusive heritage capsule collection designed with rapper Lil Yachty. The collection features 19 pieces with details such as flocked "N" logo patches and mesh detailing. Inspiration was taken from the brand's archives, while Lil Yachty put his own twist on things. The rapper is known to have been an avid collector of Nautica pieces over the year. Earlier this year, he was named a creative designer for the brand earlier, and has been featured in the brand's digital ad campaigns. Nominated for a 2017 Grammy, he currently has 4.2 million followers on Instagram and over 500 million streams globally.
The limited-edition collection, consisting of both apparel and accessories, is featured in bright primary colors and includes a ripstop down puffer coat, Sherpa fleece bomber jackets, knit activewear tops and bottoms, cargo shorts, graphic tees, color blocked polos, as well as reversible fleece-lined bucket hats. Nautica-branded logo graphics and tartan plaid prints taken from the brand's archives of the 80s and 90s are re-mixed with fresh colors, logo treatments, and updated with Lil Yachty's "Sailing Team" logo.
Nautica's collaboration with Lil Yachty unveiled
"We are excited to unveil our limited edition capsule collection with Lil Yachty," said Brendan Sullivan, president of VF Sportswear. "Not only does it reflect the Nautica brand's DNA with its bold colors and logos, it also shows Lil Yachty's unique and authentic style, which will really excite his fanbase."
The Lil Yachty Collection by Nautica is available at select stores globally and on Nautica.com beginning today, November 13th, and will be kicked off with a Lil Yachty meet and greet at the brand's Citadel store in Los Angeles. The collection ranges in retail price from 40 dollars to 168 dollars.
Nautica's parent company VF Corp. saw a very strong 2016 year and is hoping to continue that traction. 2016 revenue from continuing operations was in line with 2015 at 12 billion dollars, up 1 percent currency neutral.