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Reign and Samsung open new retail concept


On October 19, lifestyle brand and curated retail concept Reign, which is integrating with Samsung, will open a new retail concept in New York's Meatpacking District.

The evolving space of products that encompasses men’s ready to wear, footwear, and accessories offers an array of co-designed and co-branded merchandise for the stand alone retail space, online e-commerce store and content platform.

The 1600-square-foot store features integrated sound and a visual technology shopping system via Samsung electronic. There is also a private courtyard of equal space, with a 12-foot circular skylight as the focal point.

The Samsung integrated shopping system allows guests to view exclusively developed content only available from inside the shop via the custom app. The Reign app bridges the gap between the e-commerce and brick and mortar; allowing the consumer access content traditionally only available while shipping online.

To further personalize the experience, REIGN offers an appointment based shopping method with an optional personalized stylist.

Brands available at the new retail concept include A.P.C., Balmain, Hender Scheme, IRO, Junn.J, Mykita x Masion Margiela, Our Legacy, Public School, R13, Rick Owens, Stone Island Shadow Project, Suicoke, Super by Retrosuperfuture, Tim Coppens and Undercover.


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