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Amazon wades further into apparel with AI designer plan

Online retailing giant Amazon is reportedly conjuring up an algorithm that will allow it to identify rising trends in the fashion industry and use this information to create pieces for customers to purchase.

According to a report in the MIT Technology Review, Amazon's research department, Lab 126, is working on the algorithm with researchers continuing to perfect the technology that would ultimately create an AI designer.

The programme would use a generative adversarial network (GAN) – which, in a nutshell, looks at a number of images and uses them to create a style.

Trends could be identified from images on social media or from its library of fashion-related images obtained via the Echo Look cameras, which allow users to take full-length photos and videos that can be used to create fashion lookbooks or shared with friends.

It would mark yet another leap for Amazon into apparel, following the launch of Prime Wardrobe earlier this year, and the Echo Look personal shopping app that it rolled out in June.

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