Puma and Zalando tap Pamela Reif for capsule
German Instagram star Pamela Reif will be presenting an exclusive capsule collection for Zalando on Friday, September 1, from 3 to 4 pm at Bread & Butter 2017. A release about the collection, designed by Reif in collaboration with Puma, describes it as a perfect symbiosis of sport and style and a smooth transition from the gym to everday.
The capsule will include catsuits, leggings, crop tops and body suits. The sportswear features a black and white palette with tulle accents in pink-violet. “With Puma as partners and especially the styles of the new Activewear Collection, I now have the ideal wardrobe for training and everyday,” said the 20-year-old social media influencer, who counts over 3 million followers on Instagram. “The inspiration for the collection came from my favorite city of Los Angeles, where people work out right on the beach and sports is part of the lifestyle.”
The individual pieces retail between 30 euros for the crop tops or bra tops, 40 to 45 euros for bodysuits and longsleeve crop tops and 50 euro for leggings. Visitors to Bread & Butter by Zalando will have the chance to see the new styles in action. Reif is offers a training session as part of the fashion festival, which can be booked via the Bread & Butter by Zalando website.
Zalando took over the edgy Berlin fashion trade show in 2016, transforming it into a consumer show that combined both fashion and culture, especially music. The 3-day event will take place in Berlin September 1-3 at the Berlin Arena.