• FashionNetwork

Lane Bryant offers plus-size in-store styling service


Lane Bryant has launched LaneStyle Studio, its new free in store personal styling service.

The service is designed to create an elevated retail experience that will drive consumers in store. Customers can make one on one appointments with in-store stylists who act like personal shoppers. According to Lane Bryant's website, the LaneStyle Studio is aiming to capture the customers' "yes, finally!" moment of when an item of clothing fits and looks good. The company explains the service is like a "zero-judgment best friend" that is there to help customers unlock their best selves. Through official release Lane Bryant announced the new service is "More than a dressing room." It continued to explain that the "stylists cover it all. From tracking down sizes, to finding [the perfect fit, the stylists] will help each client unlock her style potential." The service will be available in over 40 Lane Bryant stores across the country. Lane Bryant operates over 750 stores nationwide catering to plus-size women's fashion and career looks in sizes 14-28. To celebrate the launch of the styling program, the brand is hosting launch parties this weekend. Customers can enter to win gift cards and product as well as explore the new service by meeting the stylists.


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