• Just Style

eBay to price match competitors on apparel

Online marketplace eBay has rolled out a price match guarantee on more than 50,000 deals in the US – including its fashion inventory – in a bid to compete with e-commerce heavyweights and rivals such as Walmart, Sears and Target.

The company, which has 169m active buyers worldwide and offers 1.1bn listings at any given time, says its new offering - available on products through eBay Deals - guarantees that an eligible deal will be the best price online, or eBay will match the lower price of a competitor.

In a statement released today (22 June), eBay listed those competitors as Sears.com, Target.com, Walmart.com and online behemoth Amazon, which yesterday launched "try before you buy" service Prime Wardrobe.

Under the terms of eBay's price guarantee, if a shopper finds a competitor offering the same product for less, once verified, eBay will offer a coupon for the difference in price that can be used towards the purchase of the item. Both items must be exactly the same and currently in stock.

"Shoppers can shop with confidence knowing that they're getting the best value available on eBay," says Hal Lawton, senior vice president of North America at eBay. "Our eBay Deals selection has grown exponentially since being launched in 2011. The vast majority of our deals are already lower priced or equal to our competitors, but if a shopper finds it for less, we'll gladly match the price of our competitors."

eBay Deals is open to everyone and offers free shipping with no membership required. It offers trending inventory from across all eBay categories, such as consumer electronics, home & garden, and fashion, usually between 20% and 90% off.

At any given time, there are tens of thousands of items offered through eBay Deals the company says, with 'featured deals' updated at least once a day.

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