Adidas extends Parley commitment to swimwear
German sportswear giant Adidas has created its first swimwear line using reclaimed ocean waste as part of an ongoing collaboration with sustainability group Parley for the Oceans.
The SS17 Parley swim range features upcycled ocean plastic made from used fishing nets and debris intercepted in coastal areas and converted into technical yarn such as Econyl, a recycled polyamide yarn.
The launch is one of a number made by Adidas using Parley ocean waste. It first introduced a shoe in June 2015 and has since developed products including T-shirts, and the UltraBoost Uncaged Parley – its first mass production running shoe made from up-cycled marine plastic.
In April, as part of its commitment to create 1m pairs of shoes made from up-cycled marine plastic by the end of the year, Adidas revealed plans to launch three new Parley running shoes this year.
The new swimwear line includes women's swimming costumes and bikinis, and men's boxers and trunks, made using Econyl fibre, which is said to offer the same quality and performance as nylon 6, usually found in wider swim apparel, but with additional environmental benefits.
Adidas says 50% of all its swim apparel is made from recycled material, with 76% of its pool collection incorporating recycled polyamide.
"This has been a passion project for everyone involved, from the first ripple of an idea through to the moment we first saw the transformation of debris into the performance fabric launched today," says Tim Janaway, general manager of Adidas Heartbeat Sports.
"Created with the ethos 'from the oceans, for the oceans', the Parley swim collection represents our dedication to consistently deliver swim products that protect that waters in which we perform. As one of the leading sportswear brands in the world, it is our responsibility to be the guardians of the spaces of sport and this range is testament to the part we can – and should – all play to safeguard the oceans for future generations."