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Heidi Klum to launch exclusive “high end but affordable” fashion collection with Lidl

Supermodel Heidi Klum is to launch a fashion range exclusively with discount supermarket Lidl later this year through all 650 UK stores and across Europe and the US.

A collection designed with her own “characteristic style” it promises to be “high end but affordable”. No other details of the range have been released so far.

Klum said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do.”

Ryan McDonnell, Lidl UK’s commercial director, said: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers. We are extremely excited about offering our most premium fashion range to date.”

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