Cheap Monday aiming to be the most sustainable brand on the market
Cheap Monday's new Spring/Summer 2017-2018 collection boats an even higher levels of organic cotton. The Stockholm, Sweden-based jeans brand announced that it is determined to make itself the most relevant and sustainable brand on the market.
The company says that one of the first steps has been working on improving its denim offering, with diversified styles, silhouettes and cuts. The brand is also flaunting its green credentials, and says “that 72 percent of its Spring/Summer collection was made with organic cotton materials.” Cheap Monday's environmental policy about materials also states that all the pieces made with sustainable denim will from now on be clearly identified, allowing consumers to actively participate in achieving a more sustainable future for all. For the Autumn/Winter 2017 season, the brand will move forward with its promise of making 100 percent of its denim pieces from organic cotton.