Sweaty Betty to upgrade e-commerce site as it targets international growth
British brand Sweaty Betty has recruited e-commerce systems integrator Tryzens to help re-imagine its online offering to support its rapid international growth. The brand, which is opening seven new stores in the US this 2017, will relaunch the platform later this year.
The new e-commerce site is expected to enhance Sweaty Betty’s online presence by increasing website traffic and improving conversion rates and average spend. To better serve the modern digital shopper, the new site will feature a mobile-responsive design and promote a seamless omni-channel customer experience. “At Sweaty Betty we are obsessed with delivering outstanding customer experiences, wherever our customers touch the brand. This means that both our in-store experience and our online experience need to be world class,” said Sweaty Betty CEO Simon Hill-Norton. “We are also investing in rapid growth in the USA with seven new store openings in 2017, matching our fast growth in online sales. To support continued international growth and to enhance our online experience, we are upgrading our web platform to the Salesforce Commerce Cloud.” The Sales Commerce Cloud platform will give the retailer the ability to easily and efficiently scale, simplify administration and merchandising, and expand internationally. Founded in London in 1998, Sweaty Betty has now more the 50 stores in the UK and US and a thriving online operation. The brand’s mission is to “inspire women to find empowerment through fitness”.