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JC Penney delays store closures, liquidation sales on increased demand

JC Penney is postponing US store closures amid a surge in shoppers making final visits.

The influx of last-minute shoppers prompted the retailer to delay liquidation sales until May 22, instead of April 17, as originally planned. Store closures have been pushed back six weeks, to July 31, spokesman Joey Thomas told USA Today.

“Since announcing store closures, affected locations have seen better than expected sales and traffic,” he said.

As a result, it’s “advantageous for the company to continue selling through spring and summer merchandise at current promotional levels by pushing liquidation back another month,” Thomas said.

Earlier this year, Penney announced plans to close 138 stores and focus on more profitable units to save about $200m a year.


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