Puma signs Big Sean as creative collaborator, global ambassador
German athletics sportswear brand Puma has signed recording artist Big Sean as its new creative collaborator and global ambassador.
He will work alongside Puma’s team to design an exclusive collection debuting spring 2018 and will also be the face of the next Puma Classics campaign this summer.
Puma will also be supporting Big Sean in his upcoming ‘I Decided’ summer tour where the brand is a sponsor, it said.
Adam Petrick, Puma’s global director for brand marketing said: “We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and Puma’s sports heritage coming through.”