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Disrupter grocery chain Lidl starts US recruitment drive

German low-price supermarket chain Lidl has begun a recruitment drive for managers and supervisors in the US ahead of what is expected to be a 2017 or 2018 launch there.

The company, along with rival Aldi, has shaken up grocery retail in Europe with its mixture of goods from less well known brands and premium foods, both at very low prices.

Lidl is now one of Europe’s largest retailers and has eaten into the market share of the dominant supermarket chains there. It continues to gain share in the UK at the expense of the big four supermarket chains.

“We have landed in America and we are searching for talented, friendly and dynamic people to grow with us,” Lidl said on its careers website. “We are bringing a brand new fresh shopping experience to our American shoppers.”

Aldi is already in the US and has opened 1,600 stores there since 1976 under its own banner and the Trader Joe’s name. It saw sales of around $10bn last year with Planet Retail estimating it will grow to $15bn by 2020.

Lidl is expected to launch on the East Coast and is reported to be looking at 80 sites but Kantar Retail expects it to have up to 400 stores within a few years.


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