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Amazon’s Prime Day orders jumped 60% as estimated membership hits 6m

The biggest just got a whole lot bigger. Amazon customers placed 60% more orders worldwide on the Prime Day shopping event on Tuesday compared with a year earlier, the online giant claimed Wednesday. Orders were also up 50% in the US, it said.

That meant Tuesday’s event was even bigger than trading recorded on Black Friday or Cyber Monday .

In a statement Wednesday, the e-commerce giant said it was also the biggest day ever for Amazon devices. The Fire TV Stick sold 2.5 times over last year, making it the best-selling Amazon device. More than 90,000 televisions were purchased, members purchased more than 23,000 iRobot Roomba vacuums, more than 2m toys and over than 1m pairs of shoes. More than 1m customers used the Amazon app for the first time, it said.

However, research firm L2 found that apparel deals tracked on Amazon ended before selling out, selling through about 24% of the stock, WWD reported.

Amazon did not release overall sales figures for Prime Day, but last year’s 24-hour sales event notched sales of $375m-$400m, analysts estimated. Analysts had also forecast this year’s revenue from Prime Day to be about double last year’s.

Prime Day was “another record-breaking success for the sellers and small businesses worldwide,” Amazon said in its statement. It said small businesses and sellers on Amazon offering deals to Prime members saw orders nearly triple from last year’s Prime Day, both worldwide and in the US.

The day started with a technical issue that prevented some buyers from being able to get to the checkout line, a problem that was fixed a few hours later.

But the day was just as much about signing up new members for the Amazon Prime loyalty service as it was about sales. Analysts also estimate Amazon signed 6m new Prime members this year, up from 4m last year.

On Monday, Wal-Mart began offering free shipping with no minimum purchase for five days to counter the rival Amazon event. And late last month, it began offering a free 30-day trial of its ShippingPass, which gives customers unlimited two-day shipping on product orders for $49 a year.


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