• BEN HERATH, Published at Adidas GamePlan website

SNEAKERHEADS HELP UNCAGE ULTRABOOST


Buying a shoe just to destroy it afterwards? Might seem crazy. But that’s exactly what the creative crowd did with the adidas UltraBOOST running shoe.

Last year, real-world sneakerheads decided to uncage the UltraBOOST running shoe and customize it to fit their own tastes and styles. These unique takes were wildly popular, but lacked the performance integrity of what the original UltraBOOST represents – the greatest running shoe ever.

It became clear: We needed to uncage the UltraBOOST without sacrificing performance. Inspired by this bold approach, we were energized to find a solution.

“We embraced the ideas and input from external partners, sneakerheads, and creative minds who came up with their own versions of the shoe. By elevating the movement, we could craft a new type of running shoe.”

UltraBOOST Uncaged combines the performance and innovation of the original UltraBOOST with the unique flair of our passionately creative fan base. This effort is another prime example of our pledge and dedication to work together with athletes and fans to shape the future of sport.

Showcasing the consumer’s rebellious side, personality plays a big part of UltraBOOST Uncaged.

The love for sneakers, creativity, and sport came together in an open-source effort. The story of the greatest running shoe ever continues.

The greatest running shoe ever as we know it. UltraBOOST has seen unprecedented success since its launch in 2015.

Creators were excited to customize their version of UltraBOOST by first removing the cage.

Inspired by consumers who don’t want to be restricted by boundaries, the design was drilled down to the absolute necessities you would need in a running shoe.

The commitment to making athletes better through innovation led to a product combining trendsetting design and highly technical new features.

Showcasing the consumer’s rebellious side, personality plays a big part of UltraBOOST Uncaged.

The love for sneakers, creativity, and sport came together in an open-source effort. The story of the greatest running shoe ever continues.

The greatest running shoe ever as we know it. UltraBOOST has seen unprecedented success since its launch in 2015.

Creators were excited to customize their version of UltraBOOST by first removing the cage.


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