Asos and Boohoo were two of the first fashion-forward mass-market online retailers to invest in the men’s plus size market in 2016 and 2017, respectively. EDITED analyzes how their offerings have changed over the last year and how this compares to brands that solely offer larger sizing. Four Highlights Seen Across Asos and Boohoo 1. Retailers are investing in larger sizing Asos and Boohoo's plus ranges have increased T-shirt options in bigger sizes. However, Topman and Foreve
Once upon a time, designing plus-size fashion was an afterthought at best, with few brands taking the time to explore and understand the demographic. Times have, thankfully, changed, and consumers are no longer willing to accept unflattering garments stuck in the back of a store—much less shell out extra money simply because it’s an extended size. And while brick-and-mortar shopping is still very much the primary destination for consumers of plus-size fashion, as a recent stu
Nike sparked debate with its recent debut of a plus-size mannequin in its London flagship store. The controversy could ultimately pay off for Nike, as the incident has helped increase awareness of the company's plus-size offerings in an industry that often lacks options for larger women. Since Nike debuted its new mannequin, searches of "Nike" and "plus size" have grown by 387% and clicks on the mannequin's tights increased 200% on British fashion retailer Love the Sales. Vis
LONDON -- The sales floor at Nike's London flagship store just got a little more diverse, welcoming plus-size and para-sport mannequins to the location for the first time.
Nike unveiled the new lineup of mannequins Wednesday after renovating the third floor of NikeTown London. As part of the renovation, Nike also expanded its offering of plus-size styles available in the store.
"With the incredible momentum in women's sport right now, the redesigned space is just another
With the women's body positivity movement in full-swing, what's holding guys back? Six years ago, when Kelvin Davis went clothes shopping for a new teaching job, he couldn't find his size. After being informed they didn't have it on-hand, he asked the sales associate to look online or see if it was available at another location. Instead, she told him that maybe he was too big to shop there. "As a guy, I had never been publicly fat-shamed," he recalls of the experience. Afterw
"It's not enough for us to be 00 to 40 and reach this revolutionary inclusivity we've wanted to reach from the start, rather the commitment is to help others in the industry to be able to do the same." Universal Standard's New York perma-pop-up location fits well in the heart of Manhattan's retail-heavy Soho neighborhood, nestled comfortably between storefronts occupied by luxury players like Celine, Gucci and Isabel Marant. It's Universal Standard's hope, too, that its physi
If you're a plus-size shopper, you know the frustration that comes from brands taking straight-size clothing, making it larger, and assuming it'll fit the same. This practice (which is still, unfortunately, common) doesn't take into account how the body changes when weight is added, how a silhouette might need to be readjusted for different body types, how hemlines might need to be longer. Even with more options on the mass market than ever before for sizes 18 and up, it can
Walmart is acquiring plus-sized online retailer, Eloquii. The big box retailer has been building up its online business since acquiring Jet.com in 2016. It also owns ModCloth, Bonobos and Allswell. Walmart is adding to its online coterie of brands with its acquisition of plus-sized online retailer, Eloquii. The big box retailer, which announced the acquisition on Tuesday, has been building up an online collection of labels since its roughly $3 billion acquisition of Jet.com i
Old Navy is introducing a new way to shop its 'Plus' collection. The apparel and accessories brand announced on Monday that it will roll out the online-only collection into 75 stores. The new in-store offering will give customers a physical touchpoint to experience the specialty line, as well as give customers the option to order the Plus line from any store and receive free shipping.
The new dedicated Plus shops will live on the women’s floor and will have Plus-specific m