Victoria's Secret has brought its lingerie to a whole new continent, opening its first flagship in Australia. Located in the Chadstone Shopping Centre in Melbourne's Malvern East, the new store features a wide range of the lingerie brand's signature lines, including Body by Victoria, Dream Angels, the Bombshell bra range, Very Sexy and Victoria’s Secret Pink.
The Melbourne flagship is set up to mirror the lingerie label's massive New York store on 5th Avenue, with images an
L Brands, which owns Victoria's Secret and Bath & Body Works, slashes its full-year earnings outlook. Analysts are concerned about unhealthy inventories at some stores and a huge footprint still in malls. L Brands' stock has tumbled more than 40 percent in 2018. Victoria's Secret is looking broken, according to one analyst, following the earnings report by tha lingerie retailer's parent company, L Brands. Shares of L Brands, which also owns Bath & Body Works, initially sold o
Since L Brands said its Victoria's Secret brand would stop selling swimwear and dial back on promotions, the company's shares have plunged as steeply as one of its asset-baring bras. But one analyst fears the retailer's woes may extend beyond this shift in strategy — meaning a recovery in its stock price could take longer than expected. Jefferies analyst Randal Konik on Monday downgraded L Brands' shares from hold to underperform, saying industry and consumer trends could cau
Victoria's Secret is getting cheaper. As the company updates its sportswear collection with its newVictoria Sport line, it's been selling athletic apparel for lower prices, Gabriella Santaniello analyst and founder of consulting firm A Line Partners, told Business Insider recently. "They did the full relaunch which was really a relaunch of prices, not necessarily product, so a lot of the existing product on the floor was just reticketed. It was a huge draw for customers," she
Victoria's Secret is hoping the sports bra will give the company the lift it really needs. As Bloomberg's Kim Bhasinrecently reported, sports bras are a challenge for the brand. After all, they're not overtly sexy. And plenty of other brands are already dominant in the market. Nonetheless, the lingerie brand is betting big on what's trendy — and that's sports bras, as well as bralettes, which are cup-less, padding-free bras. Most recently, the company saw comparable sales inc
Victoria's Secret has announced the arrival of its new athleisure division, Victoria Sport. On the landing page for the company's website, it divides the company into three categories: Victoria's Secret, Pink, and Victoria Sport. The company is boasting that, "The world's #1 bra brand just created the world's best sport bras." On the website for the line, the company blatantly blasts Nike, with a quote from Angel Jasmine Tookes saying, "When I tried these, I threw out all my