After announcing the capsule in March, Puma and First Mile released their first collection of apparel and footwear produced from recycled plastic yarn collected in support of “micro-economies” in countries including Haiti, Honduras and Taiwan. Items in the Puma x First Mile collection will provide “maximum performance” during workouts, according to Puma, while supporting both sustainability and the welfare of those less fortunate. Each apparel item in the capsule features bet
Just in time for Labor Day weekend, German sportswear company Puma opened the doors to its first North American flagship store yesterday, located at 609 Fifth Avenue in New York City. It focuses on cutting-edge technology and products, showcasing an immersive brand experience through innovative sports engagement zones, a customization studio and digitally connected offerings. During opening weekend - August 29 through September 2 - visitors can experience events including in-
Nike has sued Puma in federal court, accusing Puma North America of copying its patented Flyknit, Air and cleat technical assembly methods. The complaint alleges that Puma "has forgone independent innovation and is instead using Nike’s technologies without permission."
Nike filed in Massachusetts federal court because Puma North America is based in Westford, MA. According to the lawsuit, Nike launched its Flyknit line in 2012. Three years later, in 2015, Puma began making i
Puma buoyant as FY earnings more than double | Apparel Industry News | just-style German sportswear brand Puma is looking to increase its operating profit by another third during its current financial year, building on the momentum that saw its full-year revenue top EUR4bn (US$4.9bn) for the first time in 2017. The company also expects sales to increase by around 10% in constant currencies in 2018, building on the currency adjusted EUR4.14bn achieved last year. Reporting its
German athletics sportswear brand Puma has signed recording artist Big Sean as its new creative collaborator and global ambassador. He will work alongside Puma’s team to design an exclusive collection debuting spring 2018 and will also be the face of the next Puma Classics campaign this summer. Puma will also be supporting Big Sean in his upcoming ‘I Decided’ summer tour where the brand is a sponsor, it said. Adam Petrick, Puma’s global director for brand marketing said: “We’
German athletic sportswear giant Puma, owned by luxury goods group Kering, reported a stronger-than-expected Q2 sales and an improved outlook on Wednesday. And no wonder. Latest numbers were boosted by last month’s European football (soccer) championships in France and Puma expects further improvements as it looks forward to a Usain Bolt-inspired Olympics that starts next week. “We are happy with the development in the second quarter,” said CEO Bjørn Gulden, who noted a conti
Puma has become activewear partner for the New York City Ballet’s roster of 92 dancers it describes as “phenomenal athletes”. Terms were not released. The multi-year deal sees Puma providing rehearsalwear to all ranks of the company. It will also use the opportunity to test new products’ functionality and performance, it said. New York City Ballet dancers will also be featured in Puma print and digital campaigns. The Kering-owned German athletic sportswear brand will also pro