In a bid to boost sales, J.C. Penney said Tuesday that it plans to launch an outdoor shop, selling apparel and other excursion gear, in 100 of its roughly 830 department stores next month. The company also announced the launch of an in-house brand called St. John’s Bay Outdoor, which will be in 600 Penney’s stores and online beginning Sept. 12. It will include woven shirts, jackets, vests, waterproof pants and other gear for men transitioning from exploring the outdoors to “a
Most retail stocks rallied the day after Christmas, on the heels of early sales data that showed the industry is on track to have its best holiday shopping season in six years. But not all retailers have a reason to celebrate, and J.C. Penney is one of those with a bleaker outlook. The day after Christmas, Penney shares dipped below $1 — hitting 99 cents — for the first time ever. After struggling to stay above $1 for most of Thursday morning, the stock tumbled to a fresh low
The department store operator said it was expanding its selection of cribs, strollers and car seats from brands such as Fisher Price and Dr. Brown’s at 500 stores, starting Aug. 30.
“We’ve strategically chosen these 500 J.C. Penney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors,” the company said on Thursday.
Babies ‘R’ Us was the go-to destination for parents looking for cribs, pacifiers and diaper bag b
Dive Brief: Fanatics has launched team apparel shops within 325 J.C. Penney stores, with plans for them to be in a total of 650 in time for the back-to-school season, the companies said last week in a press release. In 50 top sports markets, the stores will host a "premium" Fanatics shop, with 1,300 sq. ft. of space, featuring 55-in. mounted flat-screen televisions, back wall fan graphics, sports paraphernalia, an oversized headwear wall and iPads connecting to the retailer's
Lionel Richie is working with J.C. Penney on an exclusive home brand. The home category is growing for Penney as apparel shrinks. More and more retailers are using celebrities or brand ambassadors to attract shoppers. J.C. Penney is teaming up with singer-songwriter Lionel Richie for the retailer's latest brand. The department store chain has already found success in curating exclusive men's clothing lines backed by Michael Strahan and Shaquille O'Neal, a beauty line by Rihan
The first capsule collection is a collaboration with Olympic Gold Medal gymnast Laurie Hernandez. Seeking to attract a younger, digitally inclined tween generation, J.C. Penney is launching Obsess, a private fashion brand with “rotating capsules” inspired by influential young women promoting a positive body image. Penney’s, in its announcement Wednesday, said the first Obsess collection will be a collaboration with Olympic Gold Medalist gymnast Laurie Hernandez and include tr
JC Penney cuts 670 jobs as it realigns supply chain | Apparel Industry News | just-style JC Penney is aligning its supply chain network and customer care operations JC Penney is closing a large distribution centre and eight stores in a move that will impact 670 jobs as the US retail giant looks to realign its supply chain. The Texas-based retailer said it will close its Milwaukee distribution centre and customer care centre from this summer, eliminating 670 jobs. The move is
JC Penney is postponing US store closures amid a surge in shoppers making final visits. The influx of last-minute shoppers prompted the retailer to delay liquidation sales until May 22, instead of April 17, as originally planned. Store closures have been pushed back six weeks, to July 31, spokesman Joey Thomas told USA Today. “Since announcing store closures, affected locations have seen better than expected sales and traffic,” he said. As a result, it’s “advantageous for the
The 100-plus stores that J.C. Penney plans to close this year may not be its last. Just two weeks after telling investors that the chain will exit as many as 140 locations this year, two Wall Street analysts say more closures may be ahead. At a meeting with analysts in New York City on Thursday, Penney's management said it is testing in its smaller stores some of the initiatives that have been powering its sales in larger locations. Those tests include a smaller version of it
JCPenney is targeting millennial men with a new clothing line endorsed by Russell Simmons. It's called Argyleculture. #Argylelife is emblazoned across the website, in case you didn't already get that it's targeting millennials. Previously, Argyleculture was sold at Macy's. "This demographic has a lot of spending power and is very opinionated about the style and fit of his clothes," John Tighe, chief merchant for JCPenney, told the Street. S ales of menswear increased 13% from
JC Penney confounded many of its rivals in the beleaguered US department store sector Friday with a comps gain and strong operating earnings. Expect full-year core earnings to top $1bn, it said. Q2 same-store sales increased 2.2% and its net loss improved 52% to a loss of $56m. Operating profit rose 59%, or by $85m, to $229m for the quarter. Gross margin was 37.1 % of sales, a 10 basis-point improvement on a year ago. For the quarter, Sephora, Home, Footwear and Handbags were
JCPenney has redesigned its mobile app to make shopping easier for consumers, reportsMobile Commerce Daily. The legacy department store has had trouble keeping sales up in the age of e-commerce, and this redesign is likely aimed at digitally-savvy shoppers who are moving online. The new app design features a cleaner, simpler look to make it as easy as possible for shoppers to browse items and checkout. Simplicity is especially important for mobile retail apps. Retailers often