H&M Group has said it is to become the first retailer to use Circulose, a newly patented material made from discarded textiles, in a dress in its upcoming Conscious Exclusive collection - marking the first time chemically recycled fibres are used in garments sold at scale. The material has been pioneered and produced by re:newcell, a company H&M Group has supported since its launch, and one which it invested in back in 2017 to accelerate their partnership. The Swedish retail
H&M has this week announced two initiatives that further its green and ethical credentials as the company continues with its goal of being one of the most ethical/sustainable operating in the mass-market fashion retail sector today. On Tuesday, it said that customers in the Netherlands can now have their online purchases delivered by bicycle. The delivery option is in a test stage at the moment but the company said that “we want to use our size and scale to drive positive cha
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”. H&M’s innovation hub The Laboratory has developed a custom-made jeans pilot with Weekday, the result of which “outperformed expectations”.
Of course, it doesn't necessarily mean that the company is going to rush into customised size and fit on a large scale as its mass
Swedish fashion retailer H&M Group has committed to digitalising all its supplier payment systems in Bangladesh by 2020, following its participation in a summit addressing the need for the industry to move away from cash wages. The Bangladesh Digital Wages summit held in Dhaka yesterday (20 November) was co-organised by the Business for Social Responsibility (BSR) and Bangladesh Garment Manufacturers and Exporters Association (BGMEA). The topic on the table was the aim to tr
H&M has opened the doors of its first ‘hyper-local’ flagship in Berlin’s creative Mitte district as the Swedish fast-fashion giant experiments with becoming “more personal and locally relevant.” The 300-square-metre store is one of H&M's smallest and offers curated womenswear, selected external brands, vintage pieces and a showroom for customers. As well as stocking fashion from H&M’s assortment, the flagship will also offer a number of selected external brands, most of them
Swedish apparel giant Hennes & Mauritz (H&M) has harnessed specially collected data to launch a new custom-made collection for customers in Berlin, Germany. The limited collection has been co-created by H&M Germany and the H&M Group's Laboratory, the internal innovation department that explores new business models. Garments have been designed based on specially collected data, which identifies current trend tendencies that are unique to Berlin. The data highlighted styles tha
After launching in the summer of 2017 with stores in five European cities, H&M’s unique fashion brand Arket, which sells everything from fashion, home decor, coffee, flowers and stationery, has expanded its presence with 17 standalone spaces. Two further openings are planned for early 2019. Arket is opening a new store in Antwerp - Arket
The brand, headquartered in Stockholm, is currently represented in six countries. Its largest market is clearly the UK, where it operates s
H&M Group is reinforcing its efforts to focus on wood as a way to create sustainable textile fibres, working with Stora Enso, involved in its ongoing venture with the Inter IKEA group and the innovator Lars Stigsson. The fast fashion giant has added the wood and paper company to its 'TreeToTextile AB' initiative, ongoing since 2014.
The initiative aims to develop new sustainable textile fibres at attractive cost levels – something Stora Enso will help with by setting up a d
Swedish apparel retailer H&M insists it only burns stock that breaks its "chemical restrictions," after a group of German investigative reporters alleged it "unnecessarily incinerated around 100,000 pieces of clothing." The company has come under fire for destroying unsold clothing to the tune of 100,000 pieces – but a spokesperson for the firm told just-style today it has "various ways and means to keep its inventory at a healthy level" and always works to "maximise resource
Korean-American pop star Tiffany Young has been unveiled as the face of H&M’s Autumn 2018 Divided Music campaign. A former member of Girls’ Generation – one of the most successful groups of K-pop ever – the singer is now embarking on a solo career, and celebrates the next chapter of her career by partnering with one of the world’s largest clothing companies.
In the new campaign, Young is photographed in the Scottish Highlands wearing a capsule collection of feminine autumn
The H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) have announced the opening of two textile recycling facilities which will put HKRITA’s hydrothermal method for recycling cotton and polyester blends to use. Blends are the most used type of textile in the world -- yet, they are still unrecyclable. “This is a significant step towards a new fashion industry that operates within the planetary boundaries”, said Erik Bang, Innovation Lead at H
Online shoppers living in Berlin can now receive their H&M orders just a few hours after the purchase. The Swedish fast fashion giant chose the German capital to test its new same-day delivery service. Orders placed by 10:00AM on H&M’s German website, with a delivery address located in Berlin, are now shipped the same day between 7:00 PM and 10:00PM. Orders placed after 10:00 AM are shipped the next day. Next day delivery is also available in twelve other German cities. If su
Dive Brief: H&M on Thursday said that bloated inventories continued to plague sales and force markdowns in the second quarter, though currency fluctuations eased that somewhat. Sales including including taxes rose 2% to 60.46 billion Swedish krona ($6.74 billion as of Friday) from 59.54 billion a year ago. Net profit rose from 3.56 billion krona a year ago to 4.6 billion, shy of the FactSet analyst expectation cited by Marketwatch, for 4.74 billion krona. The quarter was colo
Dive Brief: H&M has recently set up "Voice Interactive Mirrors" at its New York City flagship store in Times Square that "wake up" through facial recognition when someone looks at it long enough. The mirror also offers selfies, style advice and discounts via QR codes, according to a YouTube videofrom the Swedish fast-fashion retailer. The mirrors, installed on the store floor and not in fitting rooms, were created by Microsoft and Stockholm-based agencies Ombori, a UX design
H&M announced this week that it has decided to ban mohair from its collections across its chains. In a very brief statement, the Swedish fashion retail giant said: “For us it is of utmost importance that animals are treated well and we have therefore decided to permanently ban mohair. We have been in close dialogue with PETA for several years and fully agree with them on this matter." It added: “H&M group has an Animal Welfare Policy with strict requirements for all animal-
H&M’s annual November designer collaboration is always big news and it’s and possibly even more of a headline-grabber this year as the company chose a combination of Coachella, Gigi Hadid and Instagram to unveil the name of the designer brand with which it will be working. And the answer? Moschino, and its creative chief Jeremy Scott. We learned the name via an Instagram Live call from Hadid to her friend Scott at the annual Moschino party in Coachella, California.
Following the publication of the Swedish company's first-quarter results, the subject of H&M's stock has been picked up on by a number of mainstream media outlets in the past few days, including the New York Times, La Repubblica and France 2. Indeed, the apparel group's falling sales have come hand in hand with a significant rise in unsold merchandise: H&M reported an accumulation of 3.4 billion euros of clothing stock on February 28, 2018, a 7% increase compared to the same
H&M warned of further prices cuts to unload unsold clothes. The Swedish fashion retailer reported a 61 percent dive in first-quarter profit that knocked its shares lower. The world's second-largest clothes retailer said it would be forced into more discounting after seeing a bigger-than-expected 7 percent increase in inventories. H&M on Tuesday warned of further prices cuts to shift unsold clothes after the Swedish fashion retailer reported a 61 percent dive in first-quarter
H&M, the world's second-biggest fashion retailer, launched its core brand on Alibaba's giant online marketplace Tmall on Wednesday to try to keep up with competition in China. It is the first time that H&M, which also has seven newer add-on labels, has sold its main budget apparel brand through a third party. By moving on to Tmall, it is playing catch-up with some of its major rivals.
Market leader Inditex's main brand Zara opened an online store on Tmall in 2014, joining w
At H&M's first Capital Markets Day it forecast a return to comparable positive sales growth from 2019 but negative sales from existing stores in 2018. The retailer is ramping up its investment in e-commerce. H&M has struggled to compete against brands like Primark and Zara Swedish fast fashion retailer Hennes & Mauritz (H&M) saw its shares drop by nearly 6% yesterday (14 February) after revealing it expects comparable store sales to continue to slide this year, with a predict